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Amplify your social message. The R! framework is powered by an efficient, robust underlying system which allows you to reach more fans, friends and followers and engage them with ease. With this advanced administrative control panel, and a vast assortment of other features you are ready to enhance your web 2.0 exposure.

What are the two biggest challenges for businesses, professionals and artists working in this digital age?

The tools to produce all types of creative content have been democratized: they’re accessible and inexpensive. And the channels to distribute information have also been blown wide open. Today, anyone can distribute a story, video, song or image to a global audience, for free. 

The result is the noisiest, most chaotic marketplace that brands have ever known.

That noise and chaos creates the two biggest challenges facing entrepreneurs, professionals and artists today: how do you cultivate a big audience for your work, and how do you leverage that audience to support your career financially?

Reaction Power was designed to address those challenges. Reaction Power was built with useful tools, strategies, examples, explanations, and first-person success stories from entrepreneurs, professionals, visual artists, comedians, animators, documentary filmmakers, musicians, writers, and others who’ve pioneered new ways to build a bold career online (and off).  

This platform is seamless system of the tools, strategy and services that pioneers are using to create a new relationship with their audience; a practical toolkit with the business model that can support leaving the day job behind.

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COMMENTS  

Guest
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-1 RE: Latest Blog
How exciting! Much needed solution. So overwhelmed with all this online crap... Feels like every time I blink another crappy tool I need to be using has popped up. I just want something that works. Period.
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0 Frankly this is not limited to one type of art. Self-marketing makes sense for filmmakers, bands, djs, visual arts, photographers, novelists, comedians, actors, actresses, models...
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0 As a film student (about to graduate with my MFA); the future has recently been looking pretty bleak. I don't really want to enter the studio system and put all my energy into making the seventeenth Terminator movie; but it is so unlikely that any studio would want to buy my script or my film, being a somewhat "non-commerical " AND first time director. The world is changing; the rules for being an artist are changing. Maybe I can do more with my career than I thought? This gives me hope that I actually CAN make a living at what I love
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0 RE: Latest Blog
Well done! Find this well thought out, and brilliantly crafted. Thanks:-)
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0 RE: Latest Blog
Great, I think Reaction Power just made things a lot better - worth taking a look.
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0 RE: Latest Blog
There's so many gurus regurgitating the same old stuff... seems like no one knows how to apply social media strategy in a disciplined manner as an element of a sales-building marketing plan and interpret data to boost bottom line. The most popular strategy is "hey, let's tweet."
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0 RE: Latest Blog
This is helpful - social media needs to be integrated into a company's overall marketing strategy in order to produce ROI. Reaction Power could help us understand how.. although how you'll keep up with all the changes...?
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%b %26, %2011
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0 RE: Latest Blog
@Ben - that's the beauty of Reaction Power... we keep up with the changes so you don't have to:-)

We'll keep building systems that benefit you and help you make the most of these rapidly evolving digital platforms and social networks.
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0 RE: Latest Blog
Many organizations such as ours have had to take huge margin hits due to the nature of the current environment where budgets are frozen and social media is still viewed as experimental. An affordable seamless solution is just what we need.
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%b %26, %2011
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0 RE: Latest Blog
Thanks for your presentation yesterday! Very exciting stuff - and this gives me a clear view of what you offer. I think this will definitely help us explore word-of-mouth and influencer outreach.
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0 RE: Latest Blog
Your reputation is your future. Its critical to manage your brand online...
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0 RE: Latest Blog
How you create and apply the right tactics to build your professional brand is critical - it's how you share your values and will be reusable online and offline. ...
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0 RE: Latest Blog
Excited about this! I'm a big believer that by not having one, you are sabotaging your personal brand online but I'm way too busy to figure out all the stuff I need to know to build a better brand.
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0 RE: Latest Blog
I really like Reaction Power. It’s one of those services that doesn’t try to be more than the problem it’s solving. It just works for what I need it to do, and there aren’t many tools that do that. But in order to take advantage of its potential, you need to think about what your goals are.
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%b %01, %2011
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0 RE: Latest Blog
How do I get in on the Beta trial? This sounds awesome!
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%b %01, %2011
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0 RE: Latest Blog
Every day I have to check Facebook, Twitter, and all sorts of mundane things. If I ignore them, though, my business definitely doesn’t grow. You have to have your pulse on the digital age in today’s world, and if this is something that could truly help you to get your business more profitable, without having to deal with more hassles than I already have, than I would definitely be very interested.
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0 RE: Latest Blog
I told a friend of mine the other day that there is a whole new world of business out there that wasn’t there twenty years ago social media marketing. The internet has changed the way we do business and while it’s a good thing, it is also a difficult thing. It means that you have to do a lot more than you used to have to do.
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0 RE: Latest Blog
This is so true. Gone are the days of making up fliers to send out and in are the days of getting customers email addresses so that you can contact them. This seems like it might be a good way to help manage a lot of the social networking issues that pop up in a very easy way – if it works right. I’ve heard nothing to say that it wouldn’t, so I’d be interested in seeing exactly how it works.
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0 RE: Latest Blog
There are lots of social media marketing software ads out there that all claim to help businesses to get more business. How do we know that this one is going to be better than the others? I’ll admit that it sounds really nice, but I’m reserving my opinion until I get the chance to actually try it.
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0 RE: Latest Blog
Will this work to keep friends and family updated on things that are going on in your life? We just had a baby and I think it would be really great if we could update everyone at the same time!
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0 RE: Latest Blog
It’s true – anyone can put stuff online. Have you ever done a search for something that’s as simple as “pillows”? You’ll get thousands of results that you don’t need and can’t use
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0 RE: Latest Blog
Being able to update a number of people at once, and having a strategy for a business model, sounds like a great online plan. There are a number of companies who have quoted me hundreds to thousands of dollars in order to do what this sounds like it does. I’d much rather take care of it myself and know that the job is done right rather than pay someone else to do it and simply hope that it’s right.
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0 RE: Latest Blog
But can you really be creative with it or is it all about filling in forms?
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0 RE: Latest Blog
A seamless way to take care of the things online that you need to take care of? That is definitely a good idea and actually very unique. I’m curious about it!
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0 RE: Latest Blog
As a professional this makes sense... effective personal branding enhances exposures, grows opportunity & increases income
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0 RE: Latest Blog
Sounds like your online brand manager. I love it... your reputation is your future.
- and we could all use an easy and effective way to manage our personal brands online
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0 RE: Latest Blog
Want to build a personal brand that stands out from the pack? Check out personalbrandin g101.com for simple tips and tricks that will put you on the path to career success
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0 RE: Latest Blog
Of course, you don't really “create” a personal brand. You already have one. This looks like it will help you manage your personal brand.
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+1 RE: Latest Blog
Makes sense. No matter what industry you're in, a strong identity will help you stand out to customers.
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0 RE: Latest Blog
This is a great solution for a freelancer. As a freelancer you are the 'Big Cheese' when it comes to your business. You are 'Head Honcho' and your brand is YOU.
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0 RE: Latest Blog
This is a great solution for a freelancer. As a freelancer you are the 'Big Cheese' when it comes to your business. You are 'Head Honcho' and your brand is YOU.
Guest
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0 RE: Latest Blog
You definitely need to think, plan, and act strategically to build a successful social personal brand because everything you post online could come back to help or haunt you.

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