Here are 4 reasons to optimize your LinkedIn profile...
1) It will help you attract highly qualified customers to your business like a magnet instead of interrupting people with various forms of broadcast marketing. Social media optimization is making traditional marketing such as cold-calling, print advertising, T.V. advertising, junk mail, non-solicited email and trade shows less effective and more expensive. An optimized LinkedIn profile will help you get found by promising business opportunities that fit your skills or potential customers organically.
2) It will increase traffic to your website from search engines because LinkedIn allows their users' profiles to be found. Linking your profile to your website can help drive traffic, and improve the page rank and rating of your site in the search engines.
3) It will help you find a job. LinkedIn has a feature that suggests jobs to fit your skills. Much of the information about you is aggregated from your user profile. A well optimized profile will get more accurate positions recommended to you. You will also be able to connect with more relevant individuals If your profile is properly optimized, your connections will be more relevant.
4) It will help you build your business. You can connect, through LinkedIn, to people who will help your company grow. Your profile is an easy way to showcase your experience and expertise so that people who search by services will find you and want to do business with you. More and more people are using the professional network to increase sales, grow business, and find suppliers.
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