Youʼve got a dozen marketing projects hanging in the balance and nowhere near enough time to perfect them.
Your revenue targets and deadlines feel way too insane. The pace of change is intense. You want to stay agile and move fast but it can be hard to keep up – especially with the execution side of things.
When you think about it…
Isn’t digital marketing expertise exactly what you need to blow the doors wide open… without blowing your budget?
Youʼre not staffed with the digital marketing pros you want. And management – God bless ʼem – doesnʼt think itʼs the best time to hire specialists. Youʼve got some budget. But not enough to hire 40 hours a week of superb help.
And even if you could get buy-in to build a bigger team and fill it with digital marketing pros, would you be able to find those pros, recruit them, pay them well and retain them? The salaries for 3 pro digital marketing experts would cost you $500,000 each year. And while you have enough work to keep full-time social media, email, search and conversion digital marketing experts busy, how can you be sure they are providing value?
You donʼt need a full-time full-stack digital marketing team.
You need an affordable, effective full-stack digital marketing team.
You need the kind of instantly available digital marketing team that will make you bring in stellar results fast… A digital marketing team that doesnʼt mess around. You need a digital marketing team that can pave the path toward your new next.
Your role is starting to transition into more strategy than execution. You canʼt spin your wheels in the Execution Zone.
Optimizing and reviewing digital marketing is the kind of work your business needs you to outgrow because – as critical as great digital marketing is – your time and brainpower are better spent on planning the next game-changing initiative for growth. And yet, time and again, instead of being strategic, you get stuck on the same thing.
Graphics. Copy. Writing. Analytics. Data management. Organizing. Optimizing. Reviewing. Reporting.
When you try to do it yourself:
- All the tricks seem to fail when you apply them to your businessʼs social channels
- Every new initiative seems to require a new level of digital marketing expertise
- Just when you think youʼve mastered a ʻbest practiceʼ in digital marketing, SEO or conversion, the rules change
- Even doing quick digital marketing projects, like emails and product descriptions, sends you down a path of procrastination thatʼs left your desktop clean, your Dropbox folders immaculate… and your digital marketing to-dos totally-not-done
Along the way, you’ve realized this:
Youʼre doing a job for which you have no formal training. Youʼve relied on digital marketing tips you can find online. And itʼs not working. Not like it should. Youʼre a generalist doing the work of a specialist. You know you need a change, now.
And so you find yourself dealing with the next problem.
Where do marketers even find good digital marketing experts?
- Freelance listing sites feel more like flea markets – you have to sift through a lot of junk to find what you hope is a gem…
- Content brokers turn out to be content mills…
- The freelancer you find on Upwork subcontracts her work out to places that donʼt even speak English as a first language (and it shows!)…
- Your contractor keeps missing deadlines and offering the craziest excuses (youʼre sorry her dog had ʻtummy troublesʼ buuut)…
- And yet another freelancer got mad at you when you didnʼt approve his digital marketing edits…
- Rookies abound, requiring constant management and then vanishing after youʼve finally got them up to speed…
- Thereʼs no clear middle ground between expensive A-Listers and penny-a-word bloggers who call themselves digital marketing experts…
Choosing the wrong digital marketing expert is too expensive. The last thing you need is to spend $40,000 to get an incomprehensible, search-angry website. Or to invest $25,000 in PPC each month only to get a 0.5% CTR or even a dollar on an email with an open rate under 15% and a conversion rate that hovers slightly north of zero.
So where do you find your next canʼt-live-without-ʼem make-me-look-like-a-genius digital marketing expert?
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