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The CMO’s rapport with the C-suite is a turning point in establishing marketing’s role as a growth driver.
Our goal is to get you the intelligence you need to make better business decisions.
Here’s where you’ll get a quick summary of top marketing trends & tips.

Podcast Gallery

Episode 1:

NFTs: What is Web3 and Why Does It Matter to Chief Marketing Officers?

Why are NFTs so hot right now? Why are they relevant to marketing? In this episode we explore 10 ways Chief Marketing Officers can leverage NFTs to keep ahead of the game.

Episode 2:

Your Digital Transformation Guide

Digital adoption has taken a quantum leap and there is no going back! As a business leader, you want clarity to make bold decisions even when things seem uncertain. Learn how to scale and adapt to a post-pandemic digital world. Get your free copy of our e-book,

7 Strategic Steps to Total Digital Transformation: https://bit.ly/3LnZNlb

Episode 3:

Why Executive Branding Matters

Executive brand building matters more than ever in 2022! Whether you’re ready to invest in your executive branding efforts or you’re simply looking to elevate your brand, this episode is for you.We unpack 6 tips that will help you exceed your professional goals in 2022 and beyond.

Reactionpower is here to power your brand: https://reactionpower.com/executive-branding-services/

Episode 4:

Break the Bias for Women in Tech

Gender equality remains a major issue in the corporate world and is particularly prevalent in the male dominated tech industry. In line with the campaign theme for this year’s International Women’s Day revolving around ‘breaking the bias’, in this episode, we unpack gender bias in the tech sector.

Episode 5:

How To Create An Excellent Executive Brand

Building a personal brand is more than just getting your name out there. As a senior executive, investing time and resources to creating a strong brand could elevate your influence and success. In this episode we take a close look at how to build an excellent executive brand and why it matters more than ever in 2022.

Episode 6:

Data Quality: How To Gauge What Counts

Data is the heartbeat of modern marketing. While data quality is important, it can often be pushed aside in the rush to manage all of your other responsibilities as a Chief Marketing Officer. Ultimately, poor data quality can have a serious and far-reaching negative impact on your company. In this episode we discuss the key parameters to consider when measuring the quality of your marketing data.

Episode 7:

Zero Party and First Party Data

In the wake of the cookie apocalypse, how can marketers begin to adapt so that they can continue to effectively target and grow their audiences? In this episode, we discuss 2 key strategies that marketers can leverage to thrive in a third-party cookieless world!

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