Metric 01 / 04The executive scorecard

Brand Equity

Value.

The premium the market will pay to do business with you over a competitor that looks identical on a spec sheet. For thirty years it lived in a marketing report. We put it on the executive scorecard with a number.

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What it measures

When Brand Equity Value rises, deals close faster, prices hold under discount pressure, acquisition cost drops on your best accounts, and acquirers pay more on the way out.

The index

See where you sit on the curve.

A quick read on the premium your name commands today. Move the four inputs to your reality and watch the marker land. Indicative, not the full index, but close enough to tell you which conversation you're in.

50 / 100

Your position

At parity

CommodityPriced on features. Discounts do the selling.

At parityA credible option, judged item by item.

TrustedBuyers pay to work with you. Price holds.

Category authorityThe market prices the comps on your curve.

You're a credible option, evaluated feature by feature against comparable competitors. The premium is thin, so price still does a lot of the work in the room.

Pricing power 5/10

How often do you hold price instead of discounting to win?

Discount to winPrice holds

Win rate vs a like-for-like rival 5/10

In a head-to-head against a comparable competitor, how often do you take it?

RarelyMost of the time

Inbound from named accounts 5/10

How much of your pipeline arrives already knowing who you are?

All outbound grindThey come to you

Deal velocity vs the category 5/10

How does your average sales cycle compare to the category norm?

SlowerMuch faster

Indicative only. The full Brand Equity Value index is built on cohort outcomes and weighted against comparable-competitor data. We walk through your real number in a first conversation.

The four numbers

Brand Equity Value is one of four.

Together they turn executive authority into figures a CFO will defend in a board meeting.

Brand Equity Value You're here

The premium the market will pay to work with you over a comparable competitor.

Decision-Maker Reach

How much of the actual buying committee your point of view reaches.

Authority-to-Pipeline Conversion

How reliably that reach turns into qualified, named-account pipeline.

Deal Velocity

Days cut from the average sales cycle once the buyer arrives pre-sold.

Start here

Put a real number on the premium your name commands.

Built for owners of the P&L at companies between $500M and $15B. We benchmark your Brand Equity Value against comparable competitors, then build the plan to move it.

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Put a real number on the premium your name commands.

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We'll get you there.