Our Top 2020 Digital Marketing Productivity Tools

BEST KEYWORD RESEARCH TOOLS

  • Keywordtool.io: Helps you find great keywords using Google autocomplete.
  • Google Keyword Planner: This is designed to help you find the right words and phrases for your Google Ads campaigns and youtube SEO. You’ll discover new keywords that are relevant for your business, get insight into how often certain words are searched, and see how those searches have changed over time. You need to set up a Google AdWords account to get access.
  • Keyword.io:This is a great free alternative to Google keyword planner for SEO & PPC keyword research that generates thousands of long-tail keywords in seconds!
  • Keywords Everywhere: This Chrome & Firefox browser add-on shows search volume, CPC, and competition on multiple websites.
  • SEMRush: Enter a keyword and get tons of related terms including exact phrases, broad variations, and more! You can filter by CPC, volume, difficulty, SERP Features, click potential, and competitive density. You can also generate long-tail keyword lists.
  • Ahref: This SEO software suite contains tools for link building, keyword research, competitor analysis, rank tracking, and site audits.
  • Ubersuggest.io: This will help you generate a domain overview, SEO pages, content ideas, backlinks data, and keyword ideas for your content marketing strategy.
  • Answerthepublic.com: Discover what people are asking about with instant, raw search insights, direct from the minds of your customers.
  • Woorank.com: Audit your website SEO, identify keyword opportunities and discover technical issues.
  • Screamingfrog.co.uk/seo-spider: This website crawler helps you improve onsite SEO by extracting data and auditing common issues.

KEYWORDS, TAGS AND YOUTUBE ANALYTICS TOOLS

  • VidIQ: This helps you acquire the tools and knowledge needed to grow your audience faster on YouTube and beyond.
  • Tubebuddy: This browser extension for YouTube creators can save you hours. It will help you optimize videos, engage with your audience, and perform bulk updates to your videos such as adding annotations or cards to all your videos with just a few clicks. 

STREAMING SOFTWARE FOR FACEBOOK, YOUTUBE, AND INSTAGRAM

  • Streamyard: Engage your Facebook, or YouTube, Live audience with interviews and shows; all the tools you need for professional shows right in your browser. Up to 6 participants in the stream, shows viewers comments on screen, CTA, Custom RTMP, etc.
  • Obsproject.com: Free and open-source software for video recording and live streaming. Download and start streaming quickly and easily on Windows, Mac, or Linux.
  • Restream: This enables you to expand your audience by multistreaming to YouTube, Twitch, Facebook, and 30+ streaming sites at once. 

VIDEO RECORDING SOFTWARE

  • OBS (Open Broadcaster Software): is free and open-source software for video recording and live streaming. Stream to Twitch, YouTube, and many other providers. It also allows plugins and scripts.
  • Screencastify: is the #1 free screen recorder for Chrome. No download is required. Record, edit, and share videos in seconds. Videos autosave to your Google Drive.
  • Quicktime for Mac: This needs no introduction. QuickTime is used to play, record, edit, and share audio and video files. You can find it in the Applications folder on your Mac
  • iMovie: It runs also for mac OS making it easy to turn your photos and video clips into stunning movies or trailers and share them with the world.

VIDEO EDITING SOFTWARE (MOBILE)

  • Inshot: Its Handy, comprehensive, and fun features enable Video – Trim, video – Cut, delete middle part of a video, merge videos, adjust video speed
  • Clipchamp: Use Create to make awesome videos from scratch or start with a template to save time. edit videos, audio tracks, convert videos to MP4, compress videos. record with your webcam, collect videos from others and all done like a pro without the price tag
  • FilmoraGo: This is a comprehensive video editing app that allows you to create brilliant compositions using any clip from your device’s memory. Of course, besides video, you can also add photos to your projects
  • Vllo: This app is equipped with every feature you need for video editing, music, text, cut editing, clip speed adjustment, and mosaic blurring are all available in VLLO plus the free version offers all this without watermark
  • Power Director: It’s for android used to make stunning, high-quality videos like professionals – quickly and easily. Whether you’re creating cinematic-style movies or simple videos of your latest adventure. 

VIDEO EDITING SOFTWARE (PC)

  • Final Cut Pro: This is an intuitive, comprehensive set of tools to easily edit, trim, crop, flip your videos. It has 4K Editing Support, 800+ stunning effects, closed captioning in a variety of formats, without the need for expensive third-party software
  • Adobe Premier PRO: This is the industry-leading video editing software for film, TV, and the web. Creative tools, integration with other apps and services
  • Shortcuts: is a free, open-source, cross-platform video editor for Windows, Mac, and Linux.
  • Davinci Resolve: DaVinci Resolve is the world’s only solution that combines professional 8K editing, color correction, visual effects, and audio post-production all in one software tool! You can instantly move between editing, color, effects, and audio with a single click
  • Wondershare Filmora: is an all-in-one home video editing production software that has powerful functionality and a fully stacked feature set
  • Mov Avi: I think this might be the fastest, easy to use with lightning-fast conversion, zero quality loss, compatible to any device, any format and with automatic conversion, two-pass Encoding, GIF maker, music extraction, sound regulation
  • Camtasia: One of the best all-in-one screen recorder and video editor for businesses, educators, and. entrepreneurs to create video tutorials and other instructional videos.

PODCAST AUDIO EDITING SOFTWARE

  • Audacity: Audacity is a free and open-source digital audio editor and recording application software, available for Windows, macOS, Linux, and other Unix-like operating systems
  • Adobe Audition: is a comprehensive toolset that includes multitrack, waveform, and spectral display for creating, mixing, editing, and restoring audio content.
  • Vagas PRO: This provides a complete audio environment with tools for professional audio editing. With full VST interface support, dozens of effects, and real-time rendering, it can also be used for video editing
  • FL Studio: Professional DAW and beat-making software covering all aspects of digital audio composition, mastering, and editing.
  • Ardour: This is a hard disk recorder and digital audio workstation application. Record, edit, and mix on Linux, Mac OS X, and Windows
  • Reaper: This is a complete digital audio production application for Windows, Mac, and Linux, offering full multitrack audio and MIDI recording, editing, processing, mixing.

BEST YOUTUBE VIDEO DOWNLOADERS

  • Qdownloader: This is a free website that doesn’t require any additional software or user registration.  You can download videos from YouTube, Instagram, Facebook, Twitter, and many other websites. You just have to input the URL.
  • Itubego: iTubeGo is an HD video & audio downloader, which can download videos and mp3 songs from YouTube, Dailymotion, Vimeo, Facebook, Instagram, Bilibili, Niconico, SoundCloud, and more.
  • Savefrom.net:This is one of the fastest ways to download videos from YouTube. Service has been discontinued in the United States. 

Jenn Wise is an information technology enthusiast and AWS solutions architect. An innovative product, business development, and strategic operations executive, she is experienced in e-commerce, marketplaces, global expansion (APAC, EMEA, and LATAM), and leading innovation initiatives. Jenn is currently the Director of Business Development at Reactionpower.com. Her mission is to help busy tech and marketing executives get more done, particularly during fast-paced periods of challenge and change.

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