Today’s top-performing leaders prioritize executive branding services

of employees believe that socially active
executives are better equipped to lead companies

You're the face of the company.

Your executive brand is an effective way to profoundly, positively influence perception and business performance, according to the McKinsey Global Report on unlocking value and productivity through social technologies. 

90%

agree brand image is enhanced when an organization’s leadership participates on social media.

85%

believe that executive leaders should use social media channels to improve engagement with employees.

78%

would prefer to work for a company whose leadership is active on social media.

Building your executive brand online is no longer optional

At Reactionpower we work with senior leaders who want to raise the bar with their executive brand but lack time to implement or consistently curate and create relevant, compelling content.

We'll help you:

Take part, take control and connect on your terms

Create effective executive profiles on social media and manage your reputation.

Demonstrate your leadership in the digital age

Show that you’re innovative by being socially engaged and offer an authentic face to your company.

Accelerate your business relationships

Connect with your top customers, prospects, peers or employees effortlessly and attract talent.

Founder . CEO . President . Senior VP . Executive Director . Managing Partner . Director

If you’re in any of these roles (and this list is not exhaustive) people want — often need! — to hear from you. As an executive, you’ve got a compelling story to tell your stakeholders, employees, peers, prospects, and more.

Are you ready to take control of your narrative?

We excel at empowering executives to clarify and convey their unique value in an authentic, credible way.
Our insights are based on our deep understanding of executives’ priorities and constraints. Your executive branding services with Reactionpower include big idea thinking powered by data-based insights to delight your target audience, enhance your business and extend your reach. We’ll outline and implement key ways of communicating your brand based on your needs.

Executive Branding Services

Our team of professionals will craft you a compelling, strategically positioned personal brand that is:

Enticing

to the audience you want to attract

Authentic

to you

Distinctive

from the competition in your market

We will:

  • Determine the best way to position you online in your industry.
  • Build an online presence that highlights your expertise and engages your target audience. 
  • Continually create content that positions you with credibility as a thought-leader in your field and increases your influence.
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Embracing social media isn’t just a bit of fun, it’s a vital way to communicate, keep your ear to the ground and improve your business.

Sir Richard Branson, Founder & CEO, Virgin Group

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In today’s world, social media is a key communication channel. Leading executives are using social media to gather essential business intelligence and consider participation in these networks as fundamental to their role.

Today, business leaders need to master a range of digital channels to function, lead their business, engage teams, and to connect with customers and investors. In the face of crisis, people have a psychological need to access leaders. And with a fractured, semi-remote workforce becoming the norm, more employees are relying more on social media for information. This has accelerated the need for executives to be proficient on digital and social channels.

Good leadership is also about communication, and people with great executive presence are excellent communicators.  You need to be an excellent communicator across every medium — in-person, written, virtually, online — and in every situation.

Your executive brand is your calling card when you reach out across your network. Your online brand articulates your value and shows you’re an active participant in the ecosystem. It’s a key differentiator, whether you want an executive board position, employee buy-in, a successful startup launch, speaking engagements, a new venture, career transition, or have a company mandate to up your executive brand presence across social media.

In other words, executive branding is proactive reputation management, marketing, and good old-fashioned PR all rolled into one. And today it’s more crucial than ever.

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Build Your Visibility With Credibility

Your participation in social media will be welcomed by your customers and employees. As a leader, you’re demonstrating your interest in being connected, staying current, and making your mark where the newcomers to your industry will be.

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Accelerate Business Through Relationships

As a top executive, you have a clear opportunity to bring a sense of proximity and connection to your company’s professional and customer ecosystem with brief high-value interactions on social media.

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Get & Share Insights

90% of the C-suite executives and 88% of the business decision makers believe that their respect and admiration of the organization increased after engaging with thought leadership content, according to the Edelman-LinkedIn B2B Thought Leadership Impact Study. Build your executive brand to be a voice of your industry and stay on top of the leading ideas.

Lead in the digital age!

Create effective executive profiles on social media. We’ll align your objectives and constraints as a top executive, right from the start, setting you up for success, while also managing any potential risks associated with your social media presence.

What’s Your Executive Brand Online Saying?

80%

are more likely to trust a company whose leadership team engages with social media.

79%

score social executives higher on empowering others, communication, influence, networking, and decision making.

77%

are more likely to buy from a company whose values show through executive participation on social media.

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