In this blog post, we introduced the concept of executive branding and how to go about defining the brand that is YOU.
Today, we’re delving deeper into why more senior-level executives are investing time and resources into crafting their personal brands.
Businesses are built on the reputation and character of their leaders. As a leader your ability to engage, inspire, and influence others is what makes your business successful.
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Here Are 6 Reasons Why Executive Branding Matters
Get Greater Respect Through Executive Branding
One of the great benefits of building a strong personal brand and becoming a thought leader in your industry is the respect your garner. Executive branding helps you establish yourself as a thought leader in your industry. As an executive of your company the respect you gain extends to your company’s brand. As you gain more respect through your executive brand, your company does too.
Get a Board Position
Your executive brand is crucial to landing a board seat in today’s digital world. Board positions are rarely advertised. When your name gets recommended for a board opportunity, people will look you up on LinkedIn and other social channels. You need to make sure your executive brand is clear, thoughtful, and relevant to the type of role you are interested in.
Improve Brand Awareness
Requests and opportunities reveal themselves more and more once you establish a personal brand. This helps garner more awareness not only for yourself but also for your company. Your executive brand can not only influence perception and business performance, but you also stand to gain more visibility within both your company and the industry at large.
Get Better Pay and Job Security
Once you have established yourself as a thought leader with a solid executive brand, you can integrate yourself deeper into the fabric of the industry. This is especially important because it allows you to stand out more than other executives and leverages an additional layer of job security.
In addition to improving your job security, having a quality executive brand is key to growing your income. Having a strong brand helps with salary negotiation in your current company, while also attracting higher offers from others. You may be leaving money on the table during salary negotiations if your executive branding is mediocre.
Connect with Customers
Executive branding can give you leverage over your competitors which can translate into more sales. The type of content you publish can mean more notoriety. By participating on social media you could also gather valuable business intelligence, which can, in turn, lead to deeper connections with customers and ultimately more revenue for your company.
Attract Talent and Engage Employees
Your influence as an executive with a strong personal brand can inspire and attract higher-quality talent for your company. A quality executive brand has the power to inspire people to seek out positions in your company. In turn, you have the opportunity to fill open positions with the necessary skills in a shorter amount of time.
Also with a fractured, semi-remote workforce becoming the norm, more employees are relying more on social media for information. They look to the values and insights of their leaders. This has accelerated the need for executives to be proficient in social channels.
How Can We Power Your Brand?
In summary, building your executive brand gives you a great competitive advantage. This is both beneficial to you and your company. Get creative and find ways that your company can leverage your executive brand.
Building your executive brand matters more than ever. Business leaders need to master a range of online channels to function, lead their business, engage teams, customers, and investors.
If you aren’t already investing in your executive brand or you are simply looking to elevate your efforts, there is no better time than now. Our expert team will work with you to develop effective strategies that will help you exceed your professional goals in 2022 and beyond.