How to Build a Board-Ready Executive Brand in 2023

Why build a board-ready executive brand?

Landing a seat on a public or private corporate board ranks high for most senior executives. Yet some discount the impact of executive branding. That’s a mistake.

An online executive brand is essential because few companies advertise board opportunities. While networking is a crucial component of securing a board position, your first impression as a candidate is often your online brand. Here’s why:

  • Current board members review LinkedIn profiles and look for common connections as they assess potential directors.
  • Current board members check out your profile and activity to vet introductions and support peer requests.
  • Executive search firms typically rely on LinkedIn to identify and qualify potential candidates for board positions.

Optimize Your Executive Brand for Board Positions

To optimize your executive brand for board positions, it’s important to focus on building a strong, professional reputation and showcasing your qualifications. Start by identifying the key skills and experience that are most relevant to the board positions you’re interested in and highlighting them on your LinkedIn profile.

Your board-ready executive brand should bring clarity to your accomplishments, highlight your ideal role on the board and show current board members where you can add the most value.

Board members will need to see:

  • your domain expertise
  • your ability to understand complex business issues
  • strong fiscal accountability and effective governance
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The bar for “board readiness” has never been higher.

Your online executive brand needs to show how you:

  • drive thought leadership
  • inspire and guide others
  • keep up on industry trends
  • express your opinions clearly
  • maintain collegial relationships
  • generate sustainable long-term performance

You may need executive brand services to help you take control of your narrative, signal your potential, and align with what boards are looking for. Our team can help you stay up-to-date on the latest trends in your industry as well as be prepared to speak intelligently and thoughtfully about them.

How to Build a Board-Ready Executive Brand With Your LinkedIn Profile

As a board candidate, your LinkedIn profile must include these essential elements:

  • Professional photo and cover image
  • Headline that includes the keyword “board”
  • Focused, concise summary of your experience
  • Examples of thought leadership and governance
  • Current and previous board experience, including non-profit work in the Experience or Volunteer section

Even if you haven’t served on a board before you can use your experience to showcase your boardroom capital which includes:

  • your fluency in financials
  • your leadership and influence
  • your strategic ability to see key trends and translate them into business impact

Adding awards, bylined articles, speaking engagements, and media mentions to your LinkedIn profile can illustrate great board credentials.

Build Your Executive Brand to Land a Board Seat

Building your executive brand will help you get clear on your contribution to the conversation and attract opportunities that align with your interests. Outlining your capabilities can help you showcase your experience from hands-on management to oversight, diligence, and resourcefulness.

Most boards also appreciate the cross-pollination of ideas and look for leadership skills that translate from one field to another. Take time to translate your accomplishments into a language that is accessible outside your sector. Avoid industry jargon. Help current board members understand how your experience will add value.

If you aren’t already investing in your executive brand or you are simply looking to elevate your efforts, there is no better time than now. Our executive branding team will work with you to develop effective strategies to help you exceed your professional goals in 2023.


Over the last 18+ years, Wandia has designed a career that combines an ardent interest in global markets with enthusiasm for adventure, fascination with science, and passion for people. She has worked at Fortune 500 companies like Google, Johnson & Johnson, and Eli Lilly. At Samsung, Wandia led ecosystem marketing including developer outreach, awareness, and engagement. A results-driven, growth-focused, data-centric senior marketing leader with both corporate and startup experience, she is passionate about connecting with creators, makers, and visionaries. She loves to dance for fun and fitness.

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