Advancing Women in Tech Leadership through Executive Branding

Advancing Women in Tech Leadership: How to Ignite Emerging Female Executives

Women are underrepresented in tech leadership positions.

Although female CEOs now run more than 10% of Fortune 500 companies for the first time in history, the share of women in tech leadership roles has fallen to 28% in 2023. Women in tech are leaving leadership positions at higher rates due to a disproportionate amount of inequity, stress, and burnout in the workplace.

High-profile female tech leaders such as Meta’s Marne Levine and YouTube’s Susan Wojcicki stepped down, signaling something is amiss. It is even more concerning that none of the ‘Big Five’ US tech companies — Alphabet, Apple, Meta, Amazon, and Microsoft — have ever had a female CEO.

According to a 2021 report by the National Center for Women & Information Technology, women held just 25% of computing-related occupations in the US in 2020, and only 17% of Fortune 500 CIO positions were held by women.


There are initiatives to address this gender gap in technology leadership, but progress is slow and much more work needs to be done.

By prioritizing gender diversity in leadership positions, companies are not only promoting equity and inclusion, but they are also setting themselves up for:

advancing women in tech
Advancing women in Tech
Advancing women in tech

Igniting and engaging rising female executives is not just important for promoting gender equality. It’s crucial for driving business success. Here are some compelling stats that show the impact of gender diversity.

Tech Needs Women in Leadership: Stats that Prove it


Here are just a few compelling statistics that highlight the importance of advancing women in tech leadership in the workplace:

• A study by McKinsey & Company found that companies in the top quartile for gender diversity on executive teams were 25% more likely to have above-average profitability than companies in the bottom quartile.

• According to a study by Catalyst, companies with the most women board directors outperformed those with the least by 53% in return on equity, 42% in return on sales, and 66% in return on invested capital.

• A report by the Peterson Institute for International Economics found that increasing the percentage of women in leadership positions from 0% to 30% is associated with a 15% increase in profitability for a typical firm.

• A survey by KPMG found that companies with more women in leadership positions were better able to retain top talent, foster innovation, and build a more inclusive culture.

• A report by the Boston Consulting Group found that companies with more diverse leadership teams were more innovative and generated more revenue from new products and services.

These statistics demonstrate that companies that prioritize gender diversity in leadership positions outperform their peers and have a more innovative and inclusive culture.

From Potential To Power

Advancing Women in Tech

Here are 3 strategies for advancing women in tech leadership:

1. Offer Mentorship and Sponsorship Opportunities

One of the most important things a company can do to support its rising female executives is to offer mentorship and sponsorship opportunities. Pairing female executives with experienced leaders within the company can help them learn from the best and navigate the corporate landscape. Mentors can offer guidance and support, and sponsors can help them to advance in their careers by advocating for them and helping them to access new opportunities. By investing in these relationships, companies can help to foster the growth and development of their female executives.

2. Encourage Networking and Collaboration

Another way to support and engage female executives is to encourage networking and collaboration. Companies can foster an environment that encourages female executives to connect with one another, share their experiences and insights, and learn from one another. This can be done through team-building activities, workshops, and community-building initiatives. By building a strong network of female executives, companies can help them to feel more connected and supported, which can lead to increased engagement and retention.

3. Provide Professional Development Opportunities

Finally, companies can support their rising female executives by providing professional development opportunities. This includes offering training, courses, and conferences focused on skills relevant to their roles and career advancement. By investing in the growth and development of their female executives, companies help them to stay up-to-date on industry trends and gain a competitive edge. This can lead to increased job satisfaction, better performance, and greater loyalty to the company.

Accelerate Company Growth


Unleash the Power of Your Emerging Leaders with Executive Branding

At Reactionpower, we have developed a powerful program to provide professional development and networking opportunities along with insights to support advancing women in tech leadership through executive branding.

Executive branding is also proven to benefit the company as a whole in several ways:

At Reactionpower, we have developed a powerful program to provide professional development and networking opportunities along with insights to support advancing women in tech leadership through executive branding.

1. Building Trust

Investing in advancing women in tech leadership through executive branding can help build trust with customers and stakeholders. A strong personal brand for the senior leader can enhance their reputation, expertise, and influence. This, in turn, reflects positively on the
company and its values. A well-established executive brand can make the company appear more credible, reliable, and authentic to its audience. By investing in these leaders’ executive branding, companies can increase their competitive advantage, and enhance their overall brand reputation.

2. Attracting Talent

Investing in the executive brands of rising female leaders can help attract top talent to a company. When an executive has a strong personal brand, they become an attractive prospect for potential employees. Candidates are drawn to companies where the leaders are respected and recognized in their industry. A strong executive brand communicates the company’s values and culture, which can be appealing to candidates looking for a good fit. This is particularly important for attracting millennials, who often prioritize company culture and social responsibility. By investing in executive branding, companies build a positive employer brand that attracts and retains the best talent. This can help companies build stronger teams and achieve their business goals.

3. Reputation Management

Investing in executive branding can help with reputation management. A trusted and respected leader can help establish the company as an influencer in its industry, enhancing its reputation. Senior leaders with strong personal brands can also mitigate negative perceptions that may arise during a crisis and restore any damaged trust with stakeholders. These leaders serve as a buffer against reputational risks and negative media coverage. Thus by investing in the executive brands of rising female leaders, a company can build a strong reputation for itself, even in the face of adversity.

4. Thought Leadership

A leader’s strong personal brand enhances their expertise, image, and influence, making them a go-to source for insights and information. A company benefits when executives show thought leadership by publishing insights, speaking at conferences, etc. These leaders can also use their personal brands to promote the company’s values, vision, and innovations, attracting new opportunities. Therefore, investing in the executive brands of senior leaders can position a company as an authority in its industry and attract new opportunities for growth and innovation.

the Glass Ceiling & Boost the Bottom Line

Overall, investing in executive branding for female senior leaders benefits a company by enhancing its reputation, attracting talent, and promoting its vision and values. Schedule a complimentary strategy session to learn how advancing women in tech leadership through executive branding can promote the growth of your organization.

Jenn Wise is an information technology enthusiast and AWS solutions architect. An innovative product, business development, and strategic operations executive, she is experienced in e-commerce, marketplaces, global expansion (APAC, EMEA, and LATAM), and leading innovation initiatives. Jenn is currently the Director of Business Development at Reactionpower.com. Her mission is to help busy tech and marketing executives get more done, particularly during fast-paced periods of challenge and change.

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