What Makes Great Thought-leadership

Thought-leadership is about influencing a narrative by understanding and relaying what needs to be done.

How do you deliver ideas that make an impact?

A thought leader is a ‘Go-To-expert’ that consistently answers the biggest questions on the minds of the target audience on a particular topic. A thought leader deeply understands the business they are in, the needs of their customers, and the broader marketplace in which they operate. They consistently deliver winning strategies.

Creativity, clarity, and contrast... What more makes great thought-leadership? Click To Tweet

Thought leaders have distinctively original ideas, unique points of view, and new insights. They need to inspire customers to act and take the next step in their journey.

Here are 10 key elements that make great thought-leadership:

Creativity: Showcases insight in a fascinating and compelling way
Transformation: A game-changer in terms of cost, time saved, and/or additional revenue
Relevance: Addresses a burning issue for your target audience
Practicality: Demonstrates a well-thought-out approach that’s actionable immediately
Novelty: Shares essentially new way to solve a problem
Depth: Shares substantial knowledge about a problem and how to solve it with rigorous logic on the best approach
Clarity: Communicates a point of view clearly in words anyone can understand
Validity: Prove solution works through real examples with measurable benefits
Coherence: Have frameworks or models that simplify the problem and/or solution
Differentiation: It’s ok to copy others online but make sure you have your unique take on it ; whether it’s in a creative layout, fascinating insight, or the way you use numbers to tell a clear story