Ad Net Zero: A Vision for a Sustainable Advertising Industry
The advertising industry has a knack for catching the zeitgeist in a 30-second commercial. Today, it's not just about the ...
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How to Assess and Address Bias in AI and Large Language Models
The impact of bias in AI is like a magician's sleight of hand - it's often invisible, but it can ...
Data Driven Content Marketing: 6 Tips for Success
Data driven content marketing is key to driving revenue growth.
Yet many marketing leaders fail to fully leverage data in content marketing.
Data ...
Breaking the Glass Ceiling: Women in Leadership
If having come from far were a people, it would be women. Women have trekked dusty lonely roads, tripped on ...
Inclusive Marketing: Why it Matters and How it Works
Marketing is the backbone of a business. New products and services are rolled out daily, and we only get to ...
Advancing Women in Tech Leadership: How to Ignite Emerging Female Executives
Women are underrepresented in tech leadership positions.
According to a 2021 report by the National Center for Women & Information Technology, ...
Spread the Love of Diversity and Inclusion this Valentine’s Day
As we celebrate the spirit of love on Valentine's Day, and also recognize Black History Month, it's a time to ...
The Intersection of Company Culture and Marketing: A Guide to Success
The intersection of company culture and marketing is crucial to a successful business strategy. In today's highly competitive marketplace, companies ...
6 Lessons from HP’s Commitment to Diversity and Racial Equity
Leaders at HP Inc. regularly state that diversity and inclusion are critical to the success of the company This coincides ...
