Holiday Marketing Strategies To Set Your Company Apart
The holiday season is a time when businesses pull out all the stops in order to attract consumers. This generally ...
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Marketing Challenges That CMOs Face
The digital age has brought about many changes that have affected businesses in a variety of ways. Perhaps one of ...
Why Executive Branding Matters
In this blog post, we introduced the concept of executive branding and how to go about defining the brand that ...
NFTs: What is Web 3.0 and Why Does it Matter to Chief Marketing Officers?
Like people, the internet can be classified into generations. To understand NFTs and Web 3.0, let us start from the ...
A Recap of 2021 Digital Marketing Trends That Will Shape Marketing in 2022
For marketers and business leaders, a new year means keeping up with marketing trends. Here is a recap of 10 ...
6 Key Criteria for Selecting Media and Advertising Measurement Products
If you're looking to optimize your media budgets and placements for digital, audio, TV, and more, pay attention to these ...
Data Quality: How to Gauge What Counts
550 hours.
20% of revenue.
$32,000 per sales rep.
That's just a quick snapshot of what your business could lose due to bad, ...
Marketers: What Does The Metaverse Mean For You?
It's the hottest buzzword in the tech world today: but what is the 'metaverse'?
Facebook recently changed its corporate name to ...
Customer Experience is the New Customer Service
Think about the last time you had a really bad experience as a customer.
Perhaps it was a delayed response ...
