Digital Transformation: How to Own The Change Ahead

At the heart of every great transformation is a human.

So imagine what a team of brilliant, curious, dedicated, diverse, and united humans can accomplish?

With the rapid innovation and adoption of new digital solutions, we’re maximizing impact and helping clients make a mark.

Our secret sauce? We are social innovators, artists, and scientists of human behavior. We know our target niche inside out, listen deeply and strive to hone in on what matters most to the business leaders we serve. 

We understand digital transformation, which is the adoption of digital technology to transform services or businesses by automating manual processes or replacing older systems with newer digital technology.

Digital Transformation Strategy

As customer habits change so do the way winning businesses operate. They innovate, change operating and business models, and leverage emerging technology. Developing a digital transformation strategy involves building a plan of action that describes how a business will strategically reposition itself in the digital economy.

Goals

From Startups and Fortune 500 companies, the goal of digital transformation is to increase gross sales or revenue. Technology can streamline customer interactions and transform how users or customers purchase items and make payments.

Digital leaders pivot their strategy and successfully accelerated their transformation to meet and exceed their goals during a period of challenge and change. In fact, many digital leaders didn’t just survive, they thrived by taking advantage of the unique opportunities the pandemic presented. They developed new business models fueled by technology, capturing market share with innovative ways of working.

Steps to Successful Digital Transformation

There are 5 crucial steps to creating a successful digital transformation strategy:

  1. Define your vision. Before you jump into digital transformation, think about the experience you want to provide.
  2. Get leaders involved. Next, it’s important to involve the right leaders in the digital transformation process.
  3. Focus on culture.
  4. Gather resources and expertise.
  5. Choose the right technology.
  6. Measure and adjust.

Challenges

While working with a wide array of customers in everything from deploying a completely remote workforce to engaging customers via contactless delivery, we found that digital leaders were able to overcome these obstacles:

  • Poorly defined strategy
  • Lack of dedicated IT skills. behind every successful digital transformation is a dedicated, highly-skilled IT team.
  • Poor organizational change management
  • Budget constraints and concerns
  • Inefficient business processes
  • Evolving customer needs
  • Ineffective data management

In today’s new normal, it’s not just about innovation. It’s about execution.

Our team is passionate about transforming businesses for the digital age.

To help our clients grow, we focus on four primary areas:

1. Digital  Marketing Strategy & Execution

We help execute marketing decisions, maximize analytics and develop automation to drive digital marketing strategy for better outcomes at scale.

2. Professional Brand Management 

We’ll help you build your online brand, stay top of mind with your audience, and cultivate key relationships through personalized interactions.

  • Executive branding and reputation management
  • Professional branding
  • Personal branding

3. Data Analysis & Insights – Data services

See the big picture, appreciate the small moments, and generate key insights and metrics for the future. We’ll help you assess and understand past campaigns and industry trends as well as measure, optimize and deliver more effective data-based decisions.

  • Data analysis
  • Measurement
  • Optimization

4. Training Data for Machine Learning

We provide quality ground truth data powered by human intelligence. At Reactionpower, we work to develop machine learning algorithms that take into account diverse communities.

Over the last 18+ years, Wandia has designed a career that combines an ardent interest in global markets with enthusiasm for adventure, fascination with science, and passion for people. She has worked at Fortune 500 companies like Google, Johnson & Johnson, and Eli Lilly. At Samsung, Wandia led ecosystem marketing including developer outreach, awareness, and engagement. A results-driven, growth-focused, data-centric senior marketing leader with both corporate and startup experience, she is passionate about connecting with creators, makers, and visionaries. She loves to dance for fun and fitness.

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