Social media is no longer something that businesses have to wonder about the benefit of. The statistics have shown that companies need to be using social media to stay connected with their audience. However, it can be difficult to know where to invest your efforts. Here are 5 reasons why Facebook is worth your marketing attention this year.
1. You can target your audience
Facebook ads allow you to hit a very targeted audience with your information. You can select your audience based on things like gender, occupation, interests, location and so much more. You can build ad sequences to show different people different ads depending on where they are in the buyer’s journey, optimize your message, and measure success.
2. Facebook has a diverse audience
Facebook is one of the most widely used platforms, from CEOs and companies to students. People from all generations are on Facebook throughout the day, constantly checking their feed. If you’re smart about it, this is a great platform to leverage when you want to get your message out and make sure that the right people are seeing it.
3. Facebook Live makes video marketing easy
Facebook Live makes it easy for you to take just a few minutes to connect with customers through video. Facebook Live is also an efficient way to communicate to the masses and spread the word about live stream events. Combining Facebook live notifications and Facebook mass messaging through an application like Chatfuel enables you to invite anyone who has ever interacted with your Facebook page to live events.
4. Facebook makes customer service easier
Facebook Messenger makes it easy for your customers and prospects to reach out to you with any questions that they have. There are even chatbots that you can use to help provide your customers with quick responses to their commonly asked questions.
5. Give your brand a personal touch
Facebook makes it easy for you to give your business a personal touch. Your customers want to know the people behind the business. You can use Facebook to tag your employees, share behind the camera type posts, and do live demonstrations of your products. Facebook has shown that it has stood the test of time. It continues to grow and expand along with the times. It also integrates with Instagram allowing you to create and share posts between both platforms.
Consistency is key if you want to succeed with Facebook. You can’t just post randomly. You need to find out when your customers are online and then be available to interact with them. You also need to be “social.” Social media marketing is not about posting an advertisement and taking off. Use the platform to share valuable information and fun posts to help engage your audience.
At Reactionpower, we are passionate about helping clients leverage the most current internet marketing trends, tools, and strategies to gain a competitive edge. Every tool and technique we use has a proven track record for getting results. We’ll help you:
- Post engaging, effective content on social media
- Create an efficient social media posting schedule
- Find highly relevant prospects using a Facebook feature most people don’t know about
- Harness the power of automated marketing campaigns
- Use Facebook and other online tools to actively nurture relationships
…and so much more!