How to Use Social Media Strategically to Drive Buyer Engagement

Social media is one of the most powerful ways to reach and engage with your buyers. Because it’s almost universally used by consumers and brands. Social media is one of the most effective (and perhaps cost-effective) channels to connect with your audience.

Today, social media activity is higher than ever, with the number of users rising to 2.77 billion in 2019, up from 2.62 billion in 2018, according to Statista. While social media platforms started as ways to stay connected with your personal and professional network, they have evolved to become powerful ways for brands to connect with buyers and engage in instantaneous two-way conversations.

Social media is now the status quo for a business’s digital presence. Users expect to see their favorite brands on the social platforms they use. And that’s why social media marketing plays a critical role in the success of every business. Because of its rapid rise and prevalence, social media marketing has become a global phenomenon and a ubiquitous part of a marketer’s toolkit.

Social media marketing offers marketers vast opportunities to engage with their buyers across the entire customer lifecycle on the platforms they actively use. So, it’s critical that, as a marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your buyer.

Marketers should explore relevant platforms and activities to reach their target audiences, engage them with relevant messages, and build lasting relationships.

While social media marketing can be done organically, paid advertising has become critical if you want to reach the right people and ensure your posts are displayed to your audience based on algorithms. In order to strategically drive buyer engagement, you need to know how to design and implement a successful lead generation campaign. You need to leverage effective social media lead generation tactics including quality content, lead ads, and link click or conversion ads. You also need to know how to target audiences effectively with social media ads, how to measure success using cost-per-lead, and how to implement lead ads.

At Reactionpower we pride ourselves in helping you lead the charge in a changing world and capitalize on the explosion of social media and new content types, as well as the platform capabilities to maximize your profits.

You’ve got this. We’ve got your back.


Jenn Wise is an information technology enthusiast and AWS solutions architect. An innovative product, business development, and strategic operations executive, she is experienced in e-commerce, marketplaces, global expansion (APAC, EMEA, and LATAM), and leading innovation initiatives. Jenn is currently the Director of Business Development at Reactionpower.com. Her mission is to help busy tech and marketing executives get more done, particularly during fast-paced periods of challenge and change.

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