What Makes a Story Newsworthy?

What makes thumb-stopping content for you?

Here’s our take:

  • Timeliness: Newer is better. Stories grow old in a hurry.
  • Proximity: People are more interested in stuff that’s happening close to them than news happening far away
  • Impact: Does it matter? Put your story through the “so what” test. How will the information affect our lives? 
  • Novelty: Is it an unusual story? 
  • Conflict: Good news is no news.
  • Human Interest: People are interested in other people.
  • Prominence: Can we tie the story to someone famous or prominent?

Wandia Chiuri is a globally acclaimed leader in executive branding and innovation, dedicated to transforming high-profile leaders into forces that shape industries and culture. As CEO of Reactionpower, she equips leaders with AI-driven insights strategies that connect deeply with audiences, amplify influence and accelerate growth. With over two decades at fast-growth startups and Fortune 500 icons including Google, Samsung, and Johnson & Johnson, she combines creative vision with analytical depth to deliver measurable results. Her expertise at the intersection of AI, leadership, and strategy has made her a sought-after authority on the future of branding and executive influence.

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