What Makes a Story Newsworthy?

What makes thumb-stopping content for you?

Here’s our take:

  • Timeliness: Newer is better. Stories grow old in a hurry.
  • Proximity: People are more interested in stuff that’s happening close to them than news happening far away
  • Impact: Does it matter? Put your story through the “so what” test. Will the information affect our lives? 
  • Novelty: Is it an unusual story? 
  • Conflict: Good news is no news.
  • Human Interest: People are interested in other people.
  • Prominence: Can we tie the story to someone famous or prominent?

 

Over the last 18+ years, Wandia has designed a career that combines an ardent interest in global markets with enthusiasm for adventure, fascination with science, and passion for people. She has worked at Fortune 500 companies like Google, Johnson & Johnson, and Eli Lilly. At Samsung, Wandia led ecosystem marketing including developer outreach, awareness, and engagement. A results-driven, growth-focused, data-centric senior marketing leader with both corporate and startup experience, she is passionate about connecting with creators, makers, and visionaries. She loves to dance for fun and fitness.

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