Now more than ever, companies are recognizing the importance of executive branding and employee advocacy as invaluable strategies to increase brand loyalty, reach, and revenue.
People buy from people who they trust and admire. Letting people see the amazing people who form your team can make all the difference when it comes to powering up your business’s impactful presence among prospects! Your key people can be invaluable in building your brand presence, accelerating business relationships, and driving profitability.
Let’s take a look at why executive branding and employee advocacy are even more important in 2023.
Executive branding is the practice of building a personal brand for senior leaders of your organization. It’s a way for executives to tell their stories, share their values, provide insights into their leadership style and build relevant business relationships. The goal of executive branding is to help people form an emotional connection with the leader. This connection can lead to improved customer loyalty and higher productivity through employee recruitment, retention, and engagement as well as increased revenue. Since people are increasingly looking for human connections, this strategy has gained significant traction in recent years.
In 2023, it will become not just useful but essential as competition for attention continues to rise. Executives who do not have strong personal brands may find themselves at a disadvantage —and could even lose out on potential business opportunities because people want an authentic connection with leaders.
Your employees can be powerful brand ambassadors! Employee advocacy involves leveraging your employees’ social media presence to reach potential prospects. In aggregate, employees typically have 6.3 times more social connections than your brand has followers. And they don’t just have more reach, they also have more credibility. When you leverage employee advocacy, you raise awareness for the company and promote a positive outlook of the work culture from an insider’s perspective. Employees will be able to showcase their expertise to their networks while delivering brand value for the company in a more impactful way than traditional marketing – it’s a win-win.
In 2023, employee advocacy will be one of the most powerful marketing tools available. In today’s world, relatability trumps popularity. 63% of people connect with what employees say about brands more than what’s shared on corporate channels or through advertising. Even if you already have a billion followers on your social networks, your employee’s participation can help you earn trust and revenue.
In 2023, executive branding and employee advocacy will be essential elements of any successful digital marketing campaign. Companies that invest time and resources into creating strong personal brands for their executives and empowering their employees as advocates will have access to powerful tools that can help them drive impact and revenue while also creating deeper connections with clients and other stakeholders. Investing in these strategies will set you up for success well into the future!
If you’re looking to build an authoritative brand in 2023, reach out to our expert team today.